- Teacher: Albert Luger
- Teacher: Martin Schellrat
Organizer: Medical University of Gdańsk - MUG
Country: Austria
Course Overview: This international challenge-based course explores how traditional products can be transformed into interactive and measurable brand experiences. Students work in interdisciplinary teams on a real industry challenge, combining multichannel marketing, augmented reality, interactive packaging and performance marketing to design innovative physical-digital customer experiences.
Learning Outcomes: Students will be able to design interactive product experiences, develop marketing concepts using augmented reality and performance-marketing principles, apply tracking and measurement methods, create solutions for real business challenges, present strategic decisions to stakeholders, and collaborate effectively in international teams.
Skills Developed: Digital and multichannel marketing, augmented reality, customer-experience design, branding, performance marketing, data-driven decision-making, campaign analytics, creative problem-solving, digital storytelling, presentation skills, and international interdisciplinary teamwor
ECTS: 3
Number of hours on site: 40
On-site Certificate Date: 18–22 January 2027
Working Package: WP8
On-site Course End Date:
220127